by Gauk
Wed, Dec 9, 2020 10:34 PM
  • The two historic Worcestershire brands begin all-new partnership
  • Morgan becomes the cricket club’s official main shirt partner; its ‘Wings’ logo will feature on the club’s first-team shirts
  • The Morgan brand will also be proudly showcased at Worcestershire County Cricket Club’s famous New Road grounds, and on club merchandise
  • The brands share rich histories and a passion for celebrating the best of Worcestershire, making them the perfect fit

The Morgan Motor Company has agreed a new partnership with Worcestershire County Cricket Club that will see it become the club’s official main shirt sponsor.

The partnership between the Malvern-based car manufacturer and the equally historic cricket club brings together two brands at the heart of Worcestershire’s history.

Famous the world over for its unique blend of craft, heritage and pure driving experience, Morgan has been manufacturing quintessentially British vehicles for over a century.

The partnership will see the Morgan brand featuring on the front of the Nike-produced first-team playing shirts in the County Championship, Royal London Cup and Vitality Blast competitions throughout the 2021 season, signalling an exciting new partnership between the Worcestershire-based businesses.

As well as Morgan’s eye-catching branding taking pride of place on the shirts of the Worcestershire players, the brand will be prevalent throughout the New Road ground, official club merchandise and all of the club’s digital platforms.

At the turn of the 20th century, Worcestershire County Cricket Club first joined the County Championship, with the Malvern-born Foster family dominating the first XI line up. At the same time, HFS “Harry” Morgan opened the first Morgan garage - in Malvern - before building the first Morgan Runabout.

At the beginning of the 1930s, Worcestershire County Cricket Club’s Fred Root set a new record for first-class wickets taken in a season, and Morgan broke the world one-hour speed record, averaging more than 100mph for the first time. In 1962 there was more success for Morgan, as the firm won the prestigious Le Mans 24-hour race. Shortly after, cricketing legend Basil D’Oliveira made his Championship debut for the county.

The success of Morgan has continued since. Whilst Morgan cars were competing successfully in the Production Sports Car Championship during the 1980s, Worcestershire County Cricket Club were in a dominant era, winning two County Championships and numerous one-day trophies throughout the next decade.

Worcestershire County Cricket Club Chairman Fanos Hira said, “We are delighted to welcome the Morgan Motor Company as our new official main shirt partner. We are looking forward to working closely with Morgan. Its history and values beautifully intertwine with our own, as we embark together on an exciting new chapter.”

Steve Morris, Chairman & CEO, Morgan Motor Company, said, “The Morgan Motor Company is famed the world over for its long history and sporting achievements. Worcestershire County Cricket Club, with a similarly impressive heritage within its own field, makes the perfect brand for us to partner with. We are firmly dedicated to supporting fellow local businesses. I am confident that our shared values, commitment and passion bode perfectly for a prosperous future working together.”

David Hoskins, Worcestershire County Cricket Club’s Head of Commercial & Operations, added, “We are thrilled to be working with such a historic Worcestershire brand. From our first conversation, it was clear that both brands shared a similar ethos, and both have a long traditional local association as well as far-reaching national and global support. It is always exciting when new partners join us, and this partnership is testament to the progress we have made recently as a club. I’m sure Morgan will be a great partner for years to come.”

published by Gauk